Smartblogger wrote an interesting article on, you guessed it, blogging. One of the bullets points they covered was the “seven major topics” that generate the most traffic. These are: social media, finance, self-improvement, parenting, gadgets, news, and business. These topics take up the crux of attention given to blogs, and the article goes on to say that writing in a niche that’s reasonably matured is your best bet. A common thread linking social media to parenting to news is that these topics will be eternal in their popularity.
It’s important to pick a niche that is broad enough and allows for maximum creativity and interest from you. The “holy seven” is a map that is easy enough to navigate. You simply have to think about the constellation of interests that form your personality and juxtapose them alongside the major topics that people are most interested in. Doing this will give you a holistic sense of what will and what won’t work in the long-term. Once this process has matured, you’ll be able to write about something that resonates with a particular group of people but that has staying power. You’ll be building a loyal following that is interested in the same topic as you, which will only fuel your own interests, giving a larger knowledge base and generating even more interest in your blog.
In other words, you’ll be building an audience, and as a prospective successful blogger, that’s invaluable. You simply won’t be able to reach everyone with your writing style and interests, so it makes sense to winnow those possibilities to something that is interesting to you but appeals to a particular group of people. Something with “staying power.”
So, you’ve built an audience. What now? Once you’ve truly settled on a subject and are generating a loyal audience, the rest will fall into place. If your audience is giving you permission to offer them updates via email on information that is relevant to them and their lives, your job just got several thousand percent easier. You won’t be fighting to get people noticed in what you have to say. It will happen naturally. They’ll want to hear your advice.
To boil it down:
- Pick from one of the seven major topics available
- Find your niche. Stick with it.
- Let your audience build (this step requires no effort on your part)
- Send them regular email updates
If you’re doing the above steps correctly, (and combining these steps with healthy and robust SEO practices, which deserve multiple separate posts), followers and search engine traffic should come to you. A firm principle to keep in mind is to see your potential adherents as having the same aspirations as you. They are combing the internet trying to find information relevant to their very individual experiences, and are most likely looking for something very specific. That is where you come in, to provide them with highly specific information that will keep them loyal and interested while generating streams of new traffic. Blogging is very much an exercise in self-exploration. You start to realize that you aren’t so different from other people, and that they require the same things as you do. You write for yourself. You write for them. Soon you’ll start to see the untainted fruits of your labor.